Many businesses often find the lack of capital a critical issue when it comes to expansion plans. If you need to expand your business, you will probably need more money than your business has made in the period of operation. Getting a SME loan remains one of the easiest ways to get the money you […]
Business and internet strategies for success include Search Engine Optimization (SEO). These specialists stay on top of the latest techniques to ensure high rankings for your web site based on your company’s keywords.
However, with newly emerging technologies you no longer need SEO specialists. You can do it yourself! Search Engine Optimization begins with the right keywords within the right content to reach your target market. Search Engine Positioning can use advertisement services such as Google AdWords to specifically target your online audience.
Another business and internet strategy is to utilize a site map. Search engines will follow the site map link and people will find it useful. Search engines need to see key words up front often but not so often that they think you are a machine writing for them.
Search Engine Optimization is indeed one of the most crucial areas in internet marketing. It is a perfect bridge between technology and business. Search Engine Optimization is indeed an ongoing process and requires adequate time to show results.
Business and internet strategies can show you how an affordable web site design can add dollars to your bottom line. Combining color, images, and text into an attractive package is one very big challenge.
Business and internet strategies take a unique, strategic view of your web needs and translates those requirements into a web site design that attracts your potential customers, holds their interest, and initiates their contact with you.
Ixpleo Information Technology Consulting states: “Business and internet strategies for every company is unique and every solution should map to a specific business need.”
Additionally, you should work with organizations who recognize and utilize social media or Web 2.0 technologies. Internet affiliate marketing is just one method you can use to make money online.
Internet marketing for small business needs to focus on providing value and going above and beyond expectations whether you are a professional, a service provider or a small business.
Business and internet marketing strategies change as fast as the technology and trends. And for bloggers your marketing solutions should begin with getting people and search engines to reach your most important content pages.
Savvy business and internet marketing strategies will generate sales, leads and traffic efficiently whether you want to launch or relaunch a web e-commerce site , or online marketing initiative. Combining offline and online marketing is a winning strategy as well.
Internet users are becoming more sophisticated in utilizing methods to find what they need such as multiple shopping channels to research and buy products or services.
Therefore, business and internet marketing strategies can be the most cost effective method to market your product or services regionally or to the world.
And these strategies can help you maximize internet revenues. Successful marketing will be the essential key to your company’s success.
Business models on the web must recognize that competitive advantages in e-business is often based on managing collaborative relationships with key partners as well.
Because web sites have changed drastically over the past few years they require much more than they needed years before. An appealing web site is key to attracting and keeping potential customers on your web site.
So web graphics for your site should be simple in order to get the best response from visitors and search engines. Other business and internet strategies include online forum posting, blogs, links and leadership profiles.
Additionally, ‘Yahoo Answers’ will help to direct visitors to your website as well as writing articles that are pointed to your website in your Resource Box.
Combining internet and network marketing is also a sure-fire way to build your business by attracting people like you to your business. Companies who recognize these forces and adopt these winning business and internet strategies will not only survive unscathed, but will thrive.
Social media and technology have made it easier than ever to connect with others. It’s great to know that with tools like Skype and others, you can connect instantly and in real time with a colleague or family member across town, across the country, or across the globe. That said, nothing beats (or ever will beat) face-to-face, in-person contact.
I’m currently attending the annual convention of my industry organization, the National Speakers Association (NSA). The sessions-both the general sessions as well as the breakouts-have been outstanding. But for me, the greatest value at this convention (as with all previous NSA conventions that I’ve attended) has come from the impromptu conversations in the hallway, the bar, the restaurant-even (in one case) in the restroom.
If you’ve ever attended a convention for your industry, I’m sure you’ve had the same experience (right?). You’re walking down the hall, you see a colleague approaching, and you remember that last year she was facing the same challenge you happen to be facing right now. So you stop and say, “Hey, Shelly, how did you finally resolve that situation you were in?” You have a quick, spontaneous conversation, and the conference has now paid for itself.
When the Great Recession hit, many organizations stopped having an annual meeting. They figured, “Hey, we can do virtual events, create a LinkedIn group, maybe have a much smaller meeting with only senior staff.” Look, all those things are great. They’re important tools for business communication. But within a year or two, these same organizations realized the importance of putting people in the same room. Because the best technology for business communication ever is live, in person, face-to-face human interaction.
This doesn’t just apply to large conferences and conventions. In a study on team communication published by Harvard Business Review in April 2012, the most valuable form of communication was face-to-face. (Second was phone or videoconference, although these became less effective as more people participate.)
What does all this mean for you and your teams? It means that if you want to produce better results, you need to find ways to get your team members together, in the same room, talking face-to-face. If your team works in the same building, encourage them to get out of their chairs and walk to each other’s spaces rather than making a quick call or sending an email to someone who’s only a few feet, or a floor or two, away. If your team is more spread out, make sure they have a chance, on at least an annual basis, to get together face-to-face.
If you are a businessperson starting a new business, there are six important things that you should know about business and technology. These are:
1. How to create a company website and use it to gain customers
2. Using social media to promote the company
3. How to use software to help your company be more efficient
4. How to network with other companies and save money
5. Which gadgets are unnecessary
6. How to store company data so that it is not accidentally deleted or lost if a computer crashes
Creating a Company Website
A company that has a good online presence has the potential to reach thousands of potential customers. It is not hard to create a company website; all a person has to do is buy a domain name and then set the site up using an open content management system such as WordPress or Joomla. Both sites offer step by step guidance that will enable anyone to create a good looking site. The site should be attractive and professional in design, and it should clearly state what the company does along with the company’s contact information.
Social media will help a company stay in touch with its regular customers and reach out to new ones. Every company should have a Facebook business page where fans can come to see the latest discounts, special offers and other company news. Other social media sites that a business owner will want to set up accounts with include Twitter and Google +.
It may take time to learn how to use a new software program, but it is often well worth it. A company that has a large number of employees will want to purchase and use a payroll software program that keeps track of how much each person should be paid every month, along with other important information. A customer database will enable a business to keep track of its regular customers and see which goods and services are the most popular.
Outsourcing a certain job may cost money but in the end it can help a company either save money or generate a higher profit. Which companies one chooses to network with will be determined by the company’s particular needs. Internet retail sites usually do a lot of shipping and so may want to work with Package Fox, a company that specializes in handling shipments and making sure one gets a refund if the shipment is not delivered on time. Those who are creating an email or social media campaign should work with MailChimp and Hootsuite.
Avoid Unnecessary Gadgets
One good way to save money is to avoid gadgets that may be great to have but are not really needed. A business owner will get lots of offers for various technological gadgets, software programs and the like. One should carefully assess which items are truly needed and avoid impulsive purchases.
Storing Company Data
Storing company data is extremely important. Even good computers will crash and malfunction at some point of time. Data can be stored on various hard drives, but it usually more convenient to use an online storage service. These are easy to work with and do not cost much money.
These are some basic yet very important things to know when setting up a new business. Modern technology can help a business go far and gain clients faster than it would have otherwise. A business owner simply needs to assess what needs to be done and use the right forms of technology to promote the company’s good name.
Large business managers and proprietors know that technology is a critical piece of nearly every facet of their day-to-day operation, especially in today’s world. They know the significance of buying the best tools for the job, which means counting on only professional business-grade technology. Unfortunately, a lot of small business managers and owners simply haven’t been taught about the importance of buying quality business-grade technology instead of their lesser consumer-grade counterparts. If you’re a small business person and don’t know the differences, and why you should care about the differences, you need to continue reading.
This article is a list of the 5 reasons why buying business-grade technology for your small business is a smart move. With this information, you can make informed decisions when it comes time to choose technology products for your small business.
1. Counting on consumer-grade products will inevitably cost you more money and time
Example: The all-plastic construction of consumer-grade laptop computers helps to keep the costs down, but at the expense of durability. When (not if) a consumer product fails, it will cost you valuable time and money to send the item in for repair, to buy replacement parts and try to fix it yourself, and to spend hours on the telephone with often ineffectual tech support departments.
2. Professional business-grade products will cost you a bit more upfront, but you’ll recover the difference on the back end
Business-grade products tend to be more costly because they are built with better quality components that meet higher tolerances, meaning they can handle the day-to-day strain of a hard-working business environment.
Example: The features of an HP EliteBook laptop for business include a very light magnesium alloy and aluminum case, steel hinges, a display that is secured at four points, a shock-mounted and accelerometer-protected hard drive, a liquid resistant keyboard, and a scratch resistant finish. There is no consumer equivalent on the market.
The bottom line is that business-grade equipment will last longer and require less maintenance throughout its life.
3. Business-grade technology means business-grade support
Business-grade hardware and software manufacturers provide a much higher level of support if a problem arises. Their technical support departments know that their equipment is extremely important for your business, and, in many cases, they are accessible 24/7 to help get you back to work.
4. You get a much longer, and generally more comprehensive, warranty
Business-grade technology usually comes with at least a 3-year factory warranty. What that really means to you is that the vendors are confident that their products will function without any issues for a minimum of 3-years.
Small business PC vendors such as HP and Lenovo also provide “Next-Day, On-Site” warranty support for their products, meaning a local technician will come directly to your office to address a problem the very next business day. Most consumer technology is warranted for only one year, which is about the longest the vendor expects the product to last before failing and needing repair.
5. You get features, features, features
Example 1 – A TalkSwitch phone system for small businesses is nearly limitlessly customizable. It offers many high-level features such as automated attendants that send calls to your workers in their office, or their home, or to their cell phone; and the system will send voicemail recordings in an e-mail to individual employees or to entire departments, just to name a few abilities.
Example 2 – A business-grade network router will give you the ability to use a virtual private network (VPN) to securely access data in your office from anywhere in the world. There are no consumer-grade equivalents.
Information Technology and the move to a computerized infrastructure model are bringing great changes to many industries. Often it is the CIO of the company who escort this fundamental shift in the business revenue stream. Leading others through modernization, revolutionize and transformation means you must be able to make changes yourself.
Forget about asking whether technology drives business or business drives technology. Stop perturbing about whether or not technology is strategic. Silence all the confusions about how advance this technology is to that technology. In technology, there are numerous questions that if you have to ask, you probably already know and don’t like the answer. A more satisfying line of inquiry is how much of your technological horsepower is actually being used to turn the wheels of innovation.
Some people says that Technology drives business modernization, novelty, success & Innovations that opens up new doors of opportunities, improves the company’s performance on the whole, sharpens the company’s market intelligence, and makes new things possible for the clients. Another school of thought is that the Business Drives Technology, as such integration is about assisting business to facilitate their profitability by utilizing technology and other resources available to the enterprise. But realistically speaking, the driving force comes from the CEO and CIO of the company, who both endeavor to leverage technology to its fullest potential.
In a society that has become entirely dependent on computers and immediate communications, technology is becoming the heartbeat in the process of office design as decisions on layout and services. Some aspects of technology, like the computer animation & communication, are highly visible demonstration devices. But more of it is in the largely unseen infrastructure, with the emphasis on sophisticated wiring and smart communication devices to provide for an ever greater flow, and on communications and power facilities to keep operations running through almost any anticipated calamity.
In the modernization of the today’s businesses, Common business drivers include; Mergers and Acquisitions, Internal Reorganizations, Application and System Consolidation, Inconsistent/Duplicated/Fragmented Data, New Business Strategies, Compliance with Government Regulations, Streamlining Business Processes. To achieve the success in the accommodation of these business drivers, the sturdy and smart input would be required from both the parties i.e. the business as well as the technology.
In a company, you could cover every surface in your office with how to manage change. But one aspect of change management that often dodges IT Managers is how to better influence corporate colleagues. If information technology drives business decisions, the IT executives must communicate and be persuasive with other department heads on key project management issues.
Strategic planning for Information Technology is one component of an overall company vision for success. This psychoanalysis facilitates IT professionals to successfully define short and long-term goals and ascertain the resources necessary to apprehend such goals. To ensure success, the strategic plan should be developed in a thorough but rapid manner, consist of a brief, succinct compilation of analyzed data, and provide opportunities by which additional planning and analysis can occur.
Several important benefits occur as the result of a successful strategic IT plan. First, employees are provided with an understanding of how their role fits in with the overall company structure. Also, this planning allows managers to realize additional opportunities for growth and success. Finally, important relationships between technology investment and positive outcomes, such as increased market share, are revealed.
It’s now become the industry dilemma that IT people need to know more about business. They need to understand the disciplines and the lingo of business process management, business performance management, customer relationship management, supply chain management, financial management, human resources management, operations management, etc. Lacking that knowledge, communication with business people and understanding of business requirements will forever be troubled.
On the other hand the Business people should also drive their efforts to know more about information technology. As with all communication and relationship issues, this is not a prejudiced problem. Just as IT people need to become more business-oriented, business people need to be more IT-oriented. They need to understand the roles and relationships among the many different kinds of technology upon which their information systems depend, and they need to understand the dependencies among those technologies. Business people need to have a working knowledge of the technology stack as it affects their capability to get information, perform business analysis, and make informed business decisions.
Beyond the relatively straight-forward needs of business becoming IT-oriented and technologists becoming business-oriented, there lies a new challenge. We must develop common understanding and shared perspective of value, an issue that is both a business concern and a technology consideration. When business and IT have different meaning and outlook for value, conflicts are certain to arise.
Business and IT organizations often have two evidently different perspectives of value. IT expert generally take a data-to-value approach. Where Data produces information, information enhances knowledge, knowledge drives action, action produces outcomes, and favorable outcomes deliver value. Business management typically uses a goals-to-value system. Business drivers and goals determine strategies, strategies drive tactics, which in turn produce results, and positive results produce value.
Effective business/IT relationships are ultimately a question of alignment. New IT skills, new business skills, and new perspectives that sets the stage for business/IT alignment. But it doesn’t assure alignment. To achieve genuine association there are several things that must be done; some by IT, some by the business, and some collectively.
Conflicts between business and IT organizations have existed from the very beginning of automated Information Systems. We have accelerated in so many ways both in business and in technology. However, the problem still pestilences most of the businesses. The Business/IT crack must go away. The cost is high; the value is null; and the barriers that it crafts grow bigger each moment. The problem can be fixed, and the time to fix it is now!
“I already have a phone system,” or, “I can’t afford the cost of new technology right now…” These two statements are the most often cited reasons for businesses not considering an investment in new voice technology. For small business in particular, Voice over Internet Protocol (VoIP) phone technology is far more powerful, reliable and cost effective than ever before. VoIP phone systems manufacturers have pioneered green technology and advanced network capabilities for businesses of all levels and sizes, offering the same voice technology for small businesses and large organizations alike at a very low operating cost.
Getting Past Barriers
The infrastructure needed to support traditional Private Branch Exchange (PBX) based phone systems was a major technological barrier in the past. A T1 line used to be a major commitment and was not cost feasible for small and medium sized businesses. The Internet and technology has since evolved, and now, even faster Internet speeds are available at a fraction of the cost to support the new voice technology platforms. Coupled with advanced VoIP technology and Unified Communications, users have the ability to make a phone call, high definition video call, send an Instant Message, Fax, email, voicemail, or start a video-enabled web conference with a single mouse click.
Over the last few years, the word “mobile” has come to mean the next stage of Internet growth. For any business to avoid investing in this vital technology is a bad policy. There is too much to gain and the costs are far too reasonable to justify losing the opportunity.
Small businesses can now maintain their existing investment in office phone systems, field communications and networking technology while integrating new, green VoIP systems on the back-end. This means realizing the cost savings while amortizing existing investment. With business capital as tight as it is for most businesses, this is an attractive option.
No More Excuses
“I can’t afford to hire a systems engineer…” This statement is yet another barrier preventing the small and medium sized business from adopting advanced networking technologies. Partnering with the right voice technology company that offers proven technology and support systems, a small business can afford to bring in the most advanced technology available with existing staff while incorporating their existing equipment. In spite of a down turning economy, technology has made the 21st Century the age of small business. Never before could a business leverage so much technology with so little cost and overhead. Now is the time to make such an investment in voice technology.